Globalisation is a key strategy for ST Engg. The objective
is to deliver sustainable growth by penetrating new markets
around the world. In 2003, the Group reached new milestones
with the announcement of a new acquisition in the US and
steady progress by its existing ventures.
In its globalisation drive, the US is a prime market for
ST Engg where the level of defence spending has grown in
recent years. The signing of the US-Singapore Free Trade
Agreement in May further opened doors to trade between the
two countries.
Closer home, ST Engg will also look for opportunities to
expand in China through joint ventures and alliances in non
defence areas, particularly in the commercial business of
the Aerospace, Electronics and Land Systems sectors.
(I) A Balance of Capabilities
Globalisation will enable ST Engg to extend its global footprint
by building a network of capabilities and operations to better
serve its customers, who themselves are operating worldwide
in some cases.
Technologies that the Group hopes to acquire include areas
such as network-centric solutions in demand by modern armed
forces and unmanned air vehicles and robotics, just to name
a few. The Group will focus on acquiring businesses that
support the leading prime US and local defence contractors
in the countries it hopes to penetrate.
In the Aerospace sector,
the Group hopes to grow its capabilities – be
it through acquisitions, joint ventures or alliances – so
as to tap the increasing demand for total aviation support.
It has started winning business from low cost carriers through
innovative packaging of offers.
In
the Electronics sector, the focus will be
in the area of network-centric capabilities
as well as leveraging dual use technology
for commercial and military applications.
The Group is also looking to develop capabilities
in integrated wireless communications, decision
support systems, training and simulation,
and advanced materials and sensors.
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To grow its overall business in the Land Systems
sector, ST Engg will focus on expanding its commercial
business portfolio as well as overseas
defence exports. This will balance the Group’s land systems portfolio,
which has traditionally been skewed towards defence land systems, and
provide a more balanced platform for future growth utilising dual use
technology.
This strategy will leverage ST Kinetics’ expertise
in customised vehicles to enter the commercial
automotive market, focusing on niche areas as well
as other subsystems areas. The Group’s investment
in hybridisation technologies and solutions can
be effectively applied in municipal vehicles, like
refuse trucks and buses, to provide lower fuel
consumption and the ability to handle the start-stop
cycles of such vehicles.
ST Engg’s Marine sector benefited from the
addition of VT Halter Marine to its network. VT
Halter Marine made commendable progress in its
first year of operations, and lends the Group an
important platform in the US to grow its global
commercial and naval newbuilding business.
(II) Growing its Global Presence
ST Engg’s globalisation strategy will be
based on a combination of acquisitions, joint ventures
and alliances. Another significant part of the
Group’s globalisation strategy is overseas
export sales.
ST Engg’s acquisition policy is based on
identifying profitable and growing companies with
strong management teams that offer a good strategic
fit with ST Engg and its core business. The acquisition
must be accretive to the Group’s earnings
in the medium term and enable it to address new
markets and/or broaden its capabilities. A well
executed acquisition strategy will significantly
contribute to the Group’s ability to sustain
growth in the medium and long term.
At the same time, subsidiaries under ST Engg proactively
pursue partnerships with companies that have complementary
technologies or capabilities to gain a foothold
in strategic markets.
ST Engg’s overseas export sales business
leverages the strengths of the entire Group to
penetrate major markets and regions. However, the
different business sectors retain the flexibility
to target specific markets either as prime or subsystem
contractors. The Group expands through alliances
or licensing arrangements with strong local companies
as a flexible approach to tap into new markets.
This enables the Group to develop leading products
that penetrate markets worldwide.
For example, the Multi-Channel Multipoint Distribution
System, which is making waves in Mexico by bringing
cable programmes to about half a million homes,
is expected to take off in other parts of the globe.
Very Small Aperture Terminals (VSAT) and wireless
communication products are also currently sold
in more than 50 countries, and recent investments
in Canada and China aim to extend the market reach.
(III) Important Milestones in 2003
In October, ST Engg announced the acquisition
of Miltope through its US subsidiary, Vision Technologies
Kinetics. This acquisition will further expand
ST Engg’s business in the US market and help
to reach its goal of becoming a major defence and
engineering group. The acquisition will also give
the Group access to Miltope’s customer base,
which includes the US Department of Defense and
major US defence and aerospace organisations.
In 2003, VT Halter Marine won contracts from the
US Coast Guard, Pasha Hawaii Transport Lines, the
Puerto Rico Port Authority and the US Commerce
Department’s National Oceanic and Atmospheric
Administration.
The recent Miltope and VT Halter Marine acquisitions
will form a synergistic partnership that will enable
ST Engg to serve its customers in the US looking
for integrated solutions from a single trusted
service provider.
This year, ST Engg significantly strengthened
its presence in China with joint ventures in the
commercial business of the Aerospace and Land Systems
sectors. Both joint ventures are awaiting regulatory
approvals. ST Aero and China Eastern Airlines announced
a joint venture to provide commercial aircraft
repair services from its facilities at Pudong Airport
and Hongqiao Airport in 2004.
In April, ST Kinetics announced a plan to form
a joint venture, Beijing Zhonghuan Kinetics Heavy
Vehicles, with Beijing Heavy Duty Truck Plant to
design, manufacture and sell specialised heavy
commercial and industrial vehicles to the local
and overseas markets.
In addition, ST Elect strengthened its presence
in China with a new wholly owned subsidiary, ST
Electronics (Sichuan), in Chengdu and a new subsidiary,
INFA Systems, in Hong Kong. Further abroad, it
took stakes in Cadmus Technology, a leading payment
solutions and data management services provider
in New Zealand, and PolarSat, a Canadian company
based in Quebec.
(IV) A Place on the World Stage
ST Engg’s globalisation initiative is focused
on securing medium to long term growth by expanding
its capabilities and international networks. Going
forward, new opportunities in the commercial arena
are expected to increase the relative contribution
of the Group’s commercial business. ST Engg’s
journey to become a global enterprise has truly
begun.