Brand Harmonisation | ST Engineering

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Brand Harmonisation

Unifying as one brand

ST Engineering has harmonised our corporate brands and company legal names to reduce complexity brought about by our multiple market-facing corporate brands. We now have one masterbrand, ST Engineering, and corresponding descriptors for our Aerospace, Electronics, Land Systems and Marine sectors.

The brand harmonisation is to drive higher brand visibility and enable us to position ourselves stronger as one global technology, defence and engineering Group, offering a portfolio of diverse services and integrated solutions.

Frequently Asked Questions

  • What does the brand harmonisation exercise involve?

    We are harmonising our corporate brands to align with the ST Engineering masterbrand. The brand harmonisation will result in one masterbrand and four sector descriptors: Aerospace, Electronics, Land Systems and Marine. This masterbrand approach is being rolled out to our global operations from 1 June 2018, in phases.

  • What does the company legal name harmonisation involve?

    We are aligning the nomenclature of the company legal names of our subsidiaries with that of “ST Engineering”. From 1 June 2018, four business units, which are the holding companies of our business sectors, will adopt “ST Engineering” into their existing company legal names.

    Other 100% owned subsidiaries will undergo the change progressively.

    Current company legal name

    New company legal name from 1 June 2018

    Singapore Technologies Engineering Ltd

    No change

    Singapore Technologies Aerospace Ltd

    ST Engineering Aerospace Ltd.

    Singapore Technologies Electronics Limited

    ST Engineering Electronics Ltd.

    Singapore Technologies Kinetics Ltd

    ST Engineering Land Systems Ltd.

    Singapore Technologies Marine Ltd

    ST Engineering Marine Ltd.

  • Is this a global change?

    Yes, the corporate brands of our wholly owned subsidiaries will be harmonised with the ST Engineering masterbrand.  This branding exercise will take place in phases from 1 June 2018. 

    Company legal names of our wholly owned subsidiaries will adopt “ST Engineering” into their existing company legal names progressively from 1 June 2018.

  • How will the brand harmonisation benefit customers?

    Harmonising our corporate brands to a masterbrand will help reduce complexity brought about by our multiple market-facing corporate brands; while at the same time help facilitate a stronger engagement with our customers and other stakeholders. This enables us to position ourselves stronger as one global technology, defence and engineering Group, offering a portfolio of diverse services and integrated solutions.

  • What action is needed from customers?

    The new company legal name and corporate brand will be reflected on our company stationery and collaterals from 1 June 2018, and we hope our customers can update their organisations’ records and banking details with our new company legal name and corporate brand.

  • What action is needed from partners?

    The new company legal name and corporate brand will be reflected on our company stationery and collaterals from 1 June 2018, and we hope partners such as suppliers and vendors can update their organisations’ records with our new company legal name and corporate brand.

  • What is the impact on contracts and agreements?

    The brand and legal name harmonisation has no impact on existing contracts we hold with our customers, vendors and partners, nor any rights and obligations of the parties under these contracts.

  • What is the impact on business operations?

    There is no impact on our business operations. This is a branding exercise, and business is as usual.

  • I work with multiple subsidiaries of ST Engineering, are their company legal names changed?

    Not at this point, although they will be changed progressively. We will share the information with you once the change takes effect.

  • Who should I send my enquiries to regarding the brand/ legal name harmonisation?

    Please contact our Corporate Communications team at comms@stengg.com or your regular contact person in ST Engineering if you have further questions or need more information on the updating of records within your organisation for a smooth transition.

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